Author: X1

Welcome to the second part of this three-part series, regarding marketing and advertising your tournaments. We’ve discussed already how to identify your brand, and name your tournament, now we will be discussing how to make your you effectively communicate your brand and your event to your target audience.   Staying On Brand If you read the […]

This is the first part of a three-part series about marketing tournaments. In this instalment, we’re going to be discussing a foundational part of advertising, branding. A brand is more than just a name or a logo, it’s the amalgamation of ideas and feelings that surround your product. A strong brand is key to a successful […]