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Organising

How to build a Melee community in 2020

(Cover photo by Marie “Whim” Notot.) My friend VeK has recently moved to a remote part of France. There’s no big gaming scene there, and even Ultimate isn’t too active, so he’s wondering if he can build a Melee community in 2020 there. At the same time, another French player, Galan, has been playing alone […]

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Organising

How To Market Your Event (Part 2: Social Media & Marketing)

Welcome to the second part of this three-part series, regarding marketing and advertising your tournaments. We’ve discussed already how to identify your brand, and name your tournament, now we will be discussing how to make your you effectively communicate your brand and your event to your target audience.   Staying On Brand If you read the […]

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Organising

How To Market Your Event (Part 1: Naming & Branding)

This is the first part of a three-part series about marketing tournaments. In this instalment, we’re going to be discussing a foundational part of advertising, branding. A brand is more than just a name or a logo, it’s the amalgamation of ideas and feelings that surround your product. A strong brand is key to a successful […]

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20 side event ideas for your Smash tournament

As a TO, your main focus usually lies on the players and competitors at your events, but sometimes this can come to the detriment of those who attend events for the social experience, or those who go 0-2 in pools. With the help of Exile, I’ve compiled a list of 20 side events you can […]

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A TO insight by Muk

Hello everyone who is reading this. My name is Muk and I used to TO quite a bit in the Netherlands. Now that Ultimate is going full force and running and tournaments are getting capped left and right. Maybe you want to join in the fun and create your own tournament series (or tournament) to […]

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Organising

How to organise a Smash weekly

This guide includes insights from the East Coast, French, and Swedish communities, in order to help TOs organize their weekly tournaments. Once you’ve organized your perfect weekly, don’t forget to include your TO experience in your resume! The day and time Probably once a week, huh? More seriously, it’s better to organise weeklies on weekdays, […]